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For the past 18 years the CENTURY 21® brand has reigned as the nation’s most recognized brand in real estate!

The Most Recognized Name in Real State

As in previous years, consumers selected the CENTURY 21 System as “the most recognized name in real estate” when presented with a list of real estate agencies. Thirty-five percent of individuals surveyed identified CENTURY 21 System as the most recognized brand. The nearest competitor lagged a substantial six percentage points behind.

Century 21 35%
Remax 29%
Real living 20%
Coldwell Banker 17%
Keller Williams 13%
Bearshire Hathaway 11%
Prudential 10%
Weichert 10%
Redfin 7%
BH&G 7%
Era 6%
Real Executives 5%
Century 21 93%
Remax 91%
Coldwell Banker 85%
Prudential 61%
Keller Williams 49%
Era 41%
BH&G 32%
Redfin 31%
Bearshire Hathaway 31%
Weichert 21%
Real Executives 11%
Real living 6%

The Leader in Brand Awareness

In 2016, the CENTURY 21® System continued to maintain the highest brand awareness level among consumers presented with a list of real estate agencies; a trend we have upheld since 1999.

Study Source: 2016 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years).
– Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%.
– Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%.
The study was conducted by Millward Brown, a leading global market research organization, from May 4 – May 25, 2016.